Personal data protection

Data protection is very important to us. In the following document we inform you what personal data we process, why we process it, for how long and what your rights are. 

Who is the administrator?

The administrator of personal data on the loyaltiq.com website is Loyaltiq s.r.o., with registered office at Anglická 140/20
120 00 Prague 2, ID 22405313, registered with the Municipal Court in Prague, Section C, Insert 416264 (hereinafter referred to as the Administrator).

How can you contact us?

If you have any questions, please use the following e‑mail address: info@loyaltiq.com

When do we process your personal data?

We process your personal data in the case of submitting a contact form, subscribing to the newsletter, filling in a career form, applying for job vacancies and inserting a comment within the meaning of Regulation (EU) No 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as the “Regulation”).

In the case of submitting a contact form, we process the following personal data:

  • E‑mail address
  • Name and surname
  • Phone
  • Text of the message

It is necessary to process this personal data in order to create a service offer, to negotiate this offer or to respond to an enquiry you have made. Such processing is permitted by Art. 6. paragraph 1(b) of the Regulation. This personal data will be processed by the Administrator for the duration of the contract negotiation, no longer than 1 year from your enquiry, unless you consent to further processing. 

In the case of newsletter subscriptions, we process this personal data:

  • E‑mail address

We process this personal data for the purpose of sending you commercial communications containing new articles on our blog. We process the email for a period of 5 years. We send you commercial communications on the basis of your consent. You can easily opt out of receiving commercial communications at any time. Such processing is made possible by Art. 6. paragraph 1(a) of the Regulation. 

Who else may have access to your personal data?

The controller cooperates with other entities (processors) who may have access to your personal data. These processors may also have access to your personal data: 

What are your rights?

Please note that under the Data Protection Act you have the right to:

  • Request information from us about what personal data we process about you, or request a copy of that personal data,
  • request an explanation from us regarding the processing of personal data,
  • request access to this data from us and have it updated or corrected,
  • require us to delete this personal data — however, this deletion will result in the termination of the contract negotiations and will only be carried out if the interests of the joint controllers do not override your privacy interests,
  • in case of doubt about compliance with the obligations related to the processing of personal data, contact us or the Office for Personal Data Protection or the court.

Declaration on the use of cookies

What are cookies

Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website at a later date, the browser sends the stored cookie back and the server retrieves all the information it has previously stored for you. Cookies are used by the vast majority of websites. 

How cookies are divided

Cookies can be divided according to who places them on your website, i.e:

  1. First party cookie — these are limited to the domain of the website you are viewing. These cookies are considered more secure. 
  2. Third party cookie — these are placed by a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels. 

According to their durability, cookies can be divided into:

  1. Short-term (session cookies) — they are deleted from your computer when you close your browser
  2. Long-term (persistent cookies) — they are retained after you close your browser, they are only deleted after a very long period of time (this depends on your browser and cookie settings). You can also delete them manually. 

The use of cookies can be categorised as follows: 

  1. Technical — these cookies are needed for the proper functioning of the website, security, correct display on your computer or mobile phone, functioning filling out and submitting forms, etc. Technical cookies cannot be turned off because the website would no longer function properly. 
  2. Analytical and performance — Analytical and performance cookies allow us to measure the performance of our website and our advertising campaigns. We use them to determine the number of visits and sources of visits to our website. We process the data obtained through these cookies in aggregate, without using identifiers that point to specific users of our website. The more people have statistical cookies enabled, the better we can optimize our site to be more relevant to what people are doing on the site. 
  3. Personalised and advertising – by using personalised cookies, we won’t have to ask you for the same information over and over again, or we can offer you products based on your interests or tailor the content of the site to you. Advertising cookies are used by us or our partners to remind you of offers you’ve viewed on our site and elsewhere on the internet: on Facebook, Google or even on Seznam. With this consent, you won’t see more ads, but you will mainly see ads that match your search. You can revoke your consent to these cookies at any time. 

What we use cookies for

We use the following cookies on our website:

  • Technical — first parties, short term. They ensure the basic technical functionality of the website, i.e. login, use of services, etc. 
  • Google Tag Manager — the service is only for easy management of measurement codes, it does not use any cookies and does not record any data. Terms of data processing by Google Tag Manager.
  • Google Analytics — first party, long term. They are used to generate anonymous statistics about website usage. Google LLC is the data processor of the data obtained from cookies. Terms and conditions for data processing by Google Analytics.
  • Google Ads — first party, long term, remarketing and conversion. Ads data processing terms.
  • Sklik — third party, long term, personalised and advertising. Our website uses retargeting technologies from Sklik operated by Seznam.cz, a.s. This allows us to show visitors who have already expressed interest in our products our ads in the advertising network of Seznam.cz, a.s. Terms of data processing by Sklik.
  • Facebook Pixel — first-party, long-term, personalized and advertising. Facebook data processing terms.
  • YouTube — third party, long term, personalised and advertising. Youtube data processing conditions.

Our website uses retargeting technologies from the Sklik service operated by Seznam.cz, a.s. This allows us to show visitors who have already shown interest in our products our ads in the advertising network of Seznam.cz, a.s. We never place sensitive or personal data in cookies. We may place a user ID in cookies, but this does not allow third parties to identify a specific person. 

How to modify the use of cookies

Deleting

You can delete cookies in your browser — usually located in the “History” of the pages you visit.

Blocking

Browsers allow you to block the placing of cookies on your computer. In this case, however, the functionality of this website will be limited. For information on how to set your browser to store cookies, please visit the website of your browser provider: 

For more information about cookies and their use, please visit https://www.aboutcookies.org/.

This website uses Google Analytics

This website uses Google Analytics, a service provided by Google, Inc. (“Google”). Google Analytics uses cookies. Information about your use of the site, together with the contents of the cookie, will be transmitted by Google and stored on servers in the United States. Google will use this information for the purposes of evaluating your use of the website and compiling reports on website activity for website operators and for the provision of other services relating to website activity and internet usage in general. Google may also disclose this information to third parties if required to do so by law or if such third parties process this information for Google. Google Analytics is augmented by related advertising features provided by Google, namely: 

  • Google Ad Network Impression Reports,
  • remarketing (displaying ads on the content network based on product views),
  • Enhanced demographic reports (reporting of anonymous demographic data),
  • user id — a Google Analytics feature that allows you to measure and analyse user behaviour across devices. We use a string of numbers or letters as user id’s, we never use personal information that would allow third parties to identify a specific person. 

For more information about the processing and use of data, please refer to Google’s terms and conditions.

How to disable Google Analytics tracking

If you do not want to provide anonymous data about your use of the website to Google Analytics, you can use a plugin provided by Google. Once installed in your browser and activated, no further data will be sent. 

12 February 2025