Integration and management of CRM, CDP and mailing tools
From advanced CDP platforms to simple mailing systems: we ensure seamless integration into your existing processes, optimized setup and long-term management. Do you need a robust personalization and segmentation solution or a simpler mass communication tool? We have the experience and professional certifications to meet your expectations.
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How we work
Tool integration
A properly integrated mailing tool is the key for successful communication. We set up measurement, configure DMARC, SPF and DKIM records for secure delivery and ensure connection to CRM, e‑shop or other data sources.
Database check
A quality database is the key to effective campaigns. We analyse it, remove spam traps and inactive contacts and ensure GDPR compliance – including segmentation based on key data.
Setting up basic automations
Automation allows you to reach customers efficiently at key moments. We’ll set up scenarios such as abandoned cart, abandoned visit or welcome emails – including dynamic product recommendations.
Preparation of the distribution plan and implementation
We will work with you to develop an e‑mail campaign strategy. We will create a schedule, personalized content for different customer segments and ensure precise implementation of the mailings.
Campaign templates
Your e‑mails will not only be visually appealing, but also technically perfect. We design responsive templates optimized for all devices and add dynamic elements for maximum customer engagement.
Regular evaluation
We regularly analyse campaign performance, monitor key metrics and prepare recommendations for further improvements. Based on the results, we optimize content, targeting and frequency of mailings to ensure campaigns achieve maximum effectiveness.
Clients say about this service
“For the second year in a row, Loyaltiq has been successful in delivering our e‑commerce business goals. Thanks to campaigns primarily focused on retention, we can boast a very low overall PNO of just one percent.”
Ondřej Chlumský
Successful expeditions
