Fine-tuned e‑mailing
Fine-tuned emailing is a combination of a technical setup, cleverly written content and a well-thought-out strategy.
Want to know how to do it?
How we work
Technical foundations ensure deliverability
We will properly set up the domains: SPF, DKIM and DMARC – these records protect against spam and increase trustworthiness. We will choose a quality emailing tool or CDP/CRM platform and clean your database.
Database segmentation
We categorise recipients by behaviour, interests or purchase history. For example, new customers ≠ regular customers. Each segment needs different content.
E‑mail content: copywriting and design
E‑mail subject and preheader text
Personalization
Responsive and clear design
Fine-tuned templates
Testing and optimization
A/B testing
Tracking metrics
Advanced reporting
Automation and long-term strategy
Welcome e‑mails
Holidays, birthdays, anniversaries
Repeat orders
Reactivation of inactive customers
Abandoned carts
Automation based on web behaviour
Leveraging other channels (push and SMS)
Connection to advertising systems (Facebook, Sklik and others)
Design of the overall retention strategy
Collecting new contacts
We will suggest how to collect new contacts and work with them
Smart pop-ups, info bars, feedback
Legislation and credibility
Everything we do is in line with current legislation
We check websites to make sure they are legally compliant
We set cookie bars
Technologies we use
Clients say about this service
“For the second year in a row, Loyaltiq has been successful in delivering our e‑commerce business goals. Thanks to campaigns primarily focused on retention, we can boast a very low overall cost over sales of just one percent.”
Ondřej Chlumský
Successful expeditions
