{"id":814,"date":"2025-09-14T16:36:40","date_gmt":"2025-09-14T14:36:40","guid":{"rendered":"https:\/\/loyaltiq.com\/?p=814"},"modified":"2025-09-19T13:52:25","modified_gmt":"2025-09-19T11:52:25","slug":"emco-how-we-increased-e-shop-sales-by-37-with-acquisition-and-retention-campaigns","status":"publish","type":"post","link":"https:\/\/loyaltiq.com\/en\/emco-how-we-increased-e-shop-sales-by-37-with-acquisition-and-retention-campaigns\/","title":{"rendered":"Rituals: How we increased app downloads by 240% without involving paid channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What were our goals<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Loyaltiq cooperates with Rituals in e-mailing and display campaigns on the web. For Rituals, we provided a migration to the <a href=\"https:\/\/www.targito.com\/\" title=\"\">Targito<\/a> CDP platform and also a complete website personalization (home page, product detail, cart) using the <a href=\"https:\/\/www.zoe-ai.eu\/cs\" title=\"\">Zoe.ai<\/a> recommendation tool. Using <a href=\"https:\/\/mailocator.cz\/\">Mailocator<\/a>, we then handled the integration of display campaigns such as <strong>promoting app downloads<\/strong> or promoting ongoing promotional offers.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>About Rituals<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/rituals.cz\">Rituals.cz<\/a> and <a href=\"http:\/\/rituals-cosmetics.sk\">Rituals-cosmetics.sk<\/a> are branches of the international cosmetics chain <strong>Rituals Cosmetics<\/strong>, headquartered in Amsterdam. The company was founded in 2000 and has since grown to more than 600 stores in 27 countries. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Rituals app<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Rituals offers <a href=\"https:\/\/www.rituals.cz\/stahnete-si-nasi-aplikaci\/\">its own mobile app<\/a>, available for both Android and iOS. Through the app it is possible to solve: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Purchase of products (e.g. body cosmetics, scented candles, skin care)<\/li>\n\n\n\n<li><strong>My Rituals<\/strong> program: loyalty system with gifts, birthday benefits, access to exclusive content like magazines, recipes, podcasts, masterclasses, yoga and meditation<\/li>\n\n\n\n<li>Meditation and yoga video lessons for different levels (from beginners to advanced)<\/li>\n\n\n\n<li>Users can easily shop, discover new products and use a simple ordering process<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-popup-2-1024x495.png\" alt=\"\" class=\"wp-image-834\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-popup-2-1024x495.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-popup-2-300x145.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-popup-2-768x371.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-popup-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>As we proceeded<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">To support the app, we chose <a href=\"https:\/\/mailocator.cz\/\">Mailocator<\/a>, a tool that allows you to display content on the web in a way that gets results. We created a pop up that will only display on a mobile device. Mailocator can also detect the device you are viewing the site on.  <\/p>\n\n<p class=\"wp-block-paragraph\">So we created two scenarios. One for iOS, the other for Android, and we adapted the download link for the app to that. So on iOS we link users directly to the App Store and on Android to Google Play.  <\/p>\n\n<p class=\"wp-block-paragraph\">As part of the campaign, we tested the time delay for displaying the scenario and now have it set to 30 seconds on the site.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Results<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The increase in app downloads was visible immediately. In the first month alone, we saw a threefold increase in app downloads on the App Store (iOS) in both CZ and SK. On Google Play (Android), the increase was double.  <\/p>\n\n<p class=\"wp-block-paragraph\">The chart below shows the steep increase in daily app downloads since the deployment of Mailocator.<\/p>\n\t\t\t\t<div class=\"component component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid divide-neutral-300 divide-y border-y border-neutral-300\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Download iOS apps to&nbsp;CZ<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"304\" gsap-decimals=\"1\" gsap-suffix=\"%\">304<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Download Android apps on&nbsp;CZ<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"166\" gsap-decimals=\"1\" gsap-suffix=\"%\">166<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Download iOS apps&nbsp;SK<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"3\" gsap-end=\"300\" gsap-decimals=\"1\" gsap-suffix=\"%\">300<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Download Android apps&nbsp;SK<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"4\" gsap-end=\"192\" gsap-decimals=\"1\" gsap-suffix=\"%\">192<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-graf-1024x495.png\" alt=\"\" class=\"wp-image-820\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-graf-1024x495.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-graf-300x145.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-graf-768x371.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/rituals-graf.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>iOS results<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Before Mailocator was deployed, users downloaded the CZ app on iOS an average of 1,041 times per month. After deploying the pop up, we saw an average monthly increase to 3,166 downloads. <\/p>\n\n<p class=\"wp-block-paragraph\">The SK app on iOS was downloaded by users an average of 198 times. After deploying Mailocator, the average was 594. Again, a tripling of downloads.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Android results<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Before Mailocator was deployed, Android users downloaded the app an average of 231 times per month. After its deployment, it averaged 386 downloads. An increase of 1.66 times.  <\/p>\n\n<p class=\"wp-block-paragraph\">For SK we went from 40 downloads to 76. That's 1.9 times <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What were our goals Loyaltiq cooperates with Rituals in e-mailing and display campaigns on the web. For Rituals, we provided a migration to the Targito CDP platform and also a complete website personalization (home page, product detail, cart) using the Zoe.ai recommendation tool. Using Mailocator, we then handled the integration of display campaigns such as [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,24],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","category-customer-retention"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What were our goals Loyaltiq cooperates with Rituals in e-mailing and display campaigns on the web. 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