Increase private label sales<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
ABOUT SANITINO<\/strong><\/h2>\n\nA major player in bathroom and kitchen equipment, it operates in 12 European markets and continues to expand every year. Proficio Hub has been managing full-service marketing services for SANITINO for 8 years. As part of this cooperation, Loyaltiq takes care of retention and email marketing. <\/p>\n\n
Kielle: quality at a reasonable price<\/strong><\/h2>\n\nSANITINO has its own private label kielle, which it uses to compete with more expensive brands and thus represents a possible alternative at a lower price. The parameters of kielle correspond to the products of renowned manufacturers and thus represent an advantageous choice with an excellent price\/performance ratio. <\/p>\n\n
As we proceeded<\/strong><\/h2>\n\nWe designed pop-up display scenarios<\/strong> to automatically respond to current product data (stock, price) from the web data layer and recommend alternative private label kielle<\/em> products. The pop up is displayed on all 12 e-stores. <\/p>\n\nThe client has prepared a list of products and their alternatives from the private label kielle<\/em><\/strong>. Since the prices on the SANITINO e-shop change dynamically during the day and we need to keep the data up to date, we paired the product IDs with the product feed. ![\"\"](\"https:\/\/loyaltiq.com\/wp-content\/uploads\/loyaltiq-sanitino-doprovod-3.png\")
<\/figure>\n\nBenefits of engaging Mailocator<\/strong><\/strong><\/h2>\n\n<\/p>\n\n
\n- Increasing the visibility of alternative products<\/li>\n\n\n\n
- Automation when working with data<\/li>\n\n\n\n
- Dynamically generated content<\/li>\n\n\n\n
- Flexible work with content<\/li>\n\n\n\n
- Easy campaign editing and launching on x e-shops<\/li>\n\n\n\n
- Dynamic attribute addition<\/li>\n<\/ul>\n\n
What it looks like in practice<\/strong><\/h2>\n\nSink faucet for 4 608 K\u010d and view alternatives with the same parameters for 1 589 K\u010d. In the pop up we also calculate the amount saved. Of course, the design of the pop up can be modified and we can test which display variant shows better results. <\/p>\n\n
Alternative pop-up display<\/strong><\/h2>\n\nAfter clicking on I want to save<\/strong>, the user is redirected to an alternative product in a new window. The I don't want to save option collapses the pop up into a CTA and the pop up can be called again by clicking on this element. The price in the CTA is updated depending on the product being viewed, so the CTA will reappear on the product with the alternative with the current amount saved. <\/p>\n\n![\"\"](\"https:\/\/loyaltiq.com\/wp-content\/uploads\/loyaltiq-sanitino-doprovod-2-g.gif\")
<\/figure>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t
SANITINO has its own private label kielle, which it uses to compete with more expensive brands and thus represents a possible alternative at a lower price. The parameters of kielle correspond to the products of renowned manufacturers and thus represent an advantageous choice with an excellent price\/performance ratio. <\/p>\n\n
As we proceeded<\/strong><\/h2>\n\nWe designed pop-up display scenarios<\/strong> to automatically respond to current product data (stock, price) from the web data layer and recommend alternative private label kielle<\/em> products. The pop up is displayed on all 12 e-stores. <\/p>\n\nThe client has prepared a list of products and their alternatives from the private label kielle<\/em><\/strong>. Since the prices on the SANITINO e-shop change dynamically during the day and we need to keep the data up to date, we paired the product IDs with the product feed. <\/figure>\n\nBenefits of engaging Mailocator<\/strong><\/strong><\/h2>\n\n<\/p>\n\n
\n- Increasing the visibility of alternative products<\/li>\n\n\n\n
- Automation when working with data<\/li>\n\n\n\n
- Dynamically generated content<\/li>\n\n\n\n
- Flexible work with content<\/li>\n\n\n\n
- Easy campaign editing and launching on x e-shops<\/li>\n\n\n\n
- Dynamic attribute addition<\/li>\n<\/ul>\n\n
What it looks like in practice<\/strong><\/h2>\n\nSink faucet for 4 608 K\u010d and view alternatives with the same parameters for 1 589 K\u010d. In the pop up we also calculate the amount saved. Of course, the design of the pop up can be modified and we can test which display variant shows better results. <\/p>\n\n
Alternative pop-up display<\/strong><\/h2>\n\nAfter clicking on I want to save<\/strong>, the user is redirected to an alternative product in a new window. The I don't want to save option collapses the pop up into a CTA and the pop up can be called again by clicking on this element. The price in the CTA is updated depending on the product being viewed, so the CTA will reappear on the product with the alternative with the current amount saved. <\/p>\n\n<\/figure>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t
The client has prepared a list of products and their alternatives from the private label kielle<\/em><\/strong>. Since the prices on the SANITINO e-shop change dynamically during the day and we need to keep the data up to date, we paired the product IDs with the product feed. <\/p>\n\n Sink faucet for 4 608 K\u010d and view alternatives with the same parameters for 1 589 K\u010d. In the pop up we also calculate the amount saved. Of course, the design of the pop up can be modified and we can test which display variant shows better results. <\/p>\n\n After clicking on I want to save<\/strong>, the user is redirected to an alternative product in a new window. The I don't want to save option collapses the pop up into a CTA and the pop up can be called again by clicking on this element. The price in the CTA is updated depending on the product being viewed, so the CTA will reappear on the product with the alternative with the current amount saved. <\/p>\n\n<\/figure>\n\nBenefits of engaging Mailocator<\/strong><\/strong><\/h2>\n\n
\n
What it looks like in practice<\/strong><\/h2>\n\n
Alternative pop-up display<\/strong><\/h2>\n\n
<\/figure>\n\t\t\t\t