{"id":872,"date":"2025-12-05T07:23:10","date_gmt":"2025-12-05T06:23:10","guid":{"rendered":"https:\/\/loyaltiq.com\/?p=872"},"modified":"2026-06-24T10:05:42","modified_gmt":"2026-06-24T08:05:42","slug":"internetova-zahrada-e-mailing-pro-zmene-strategie-prinasi-30x-vice-objednavek-nez-minuly-rok","status":"publish","type":"post","link":"https:\/\/loyaltiq.com\/cs\/internetova-zahrada-e-mailing-pro-zmene-strategie-prinasi-30x-vice-objednavek-nez-minuly-rok\/","title":{"rendered":"Internetov\u00e1 zahrada: e-mailing po zm\u011bn\u011b strategie p\u0159in\u00e1\u0161\u00ed 30\u00d7 v\u00edce objedn\u00e1vek ne\u017e minul\u00fd rok"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Automatizace jsou efektivn\u00ed n\u00e1stroj a pokud je nepou\u017e\u00edv\u00e1te, tak nevyu\u017e\u00edv\u00e1te potenci\u00e1l e-mail marketingu naplno. Leto\u0161n\u00ed hlavn\u00ed sez\u00f3nu u klienta <a href=\"http:\/\/internernetovazahrada.cz\" target=\"_blank\" rel=\"noopener\" title=\"\">internernetovazahrada.cz<\/a> jsme se sna\u017eili vyt\u011b\u017eit na maximum a proto jsme se zam\u011b\u0159ili na rozvoj automatizac\u00ed a na segmentaci p\u0159es n\u00e1stroje <a href=\"https:\/\/www.targito.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Targito<\/a> a <a href=\"https:\/\/mailocator.cz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mailocator<\/a>, kter\u00fd umo\u017e\u0148uje na webu zobrazit pokro\u010dil\u00e9 pop-upy. Minul\u00fd rok klient pos\u00edlal jen hromadn\u00e9 rozes\u00edlky, tak\u017ee bylo logick\u00fdm krokem, \u017ee nyn\u00ed se na\u0161e aktivity zam\u011b\u0159ily na pokro\u010dilej\u0161\u00ed techniky.<\/p>\n\n\n\t\t\t\t<div class=\"component component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid divide-neutral-300 divide-y border-y border-neutral-300\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Meziro\u010dn\u00ed n\u00e1r\u016fst objedn\u00e1vek podle Targito<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"3815\" gsap-decimals=\"1\" gsap-suffix=\"%\">3815<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Meziro\u010dn\u00ed n\u00e1r\u016fst objedn\u00e1vek podle Google Analytics<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"930\" gsap-decimals=\"1\" gsap-suffix=\"%\">930<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak jsme letos postupovali?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lep\u0161\u00ed segmentace = lep\u0161\u00ed doru\u010ditelnost<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edsto hromadn\u00fdch kampan\u00ed na celou datab\u00e1zi jsme za\u010dali c\u00edlit pouze na <strong>aktivn\u00ed segment<\/strong> \u2013 u\u017eivatele, kte\u0159\u00ed e-maily skute\u010dn\u011b otev\u00edraj\u00ed a klikaj\u00ed na n\u011b. C\u00edlen\u00ed na aktivn\u00ed segment zlep\u0161uje doru\u010ditelnost e-mailov\u00fdch kampan\u00ed. Doru\u010ditelnost sledujeme p\u0159es specializovan\u00e9 n\u00e1stroje Google Postmaster Tools, Feedback loop nebo Inbox Tracker. Posledn\u011b zm\u00edn\u011bn\u00fd n\u00e1stroj je implementov\u00e1n p\u0159\u00edmo v Targitu a ukazuje n\u00e1m pod\u00edl doru\u010den\u00fdch e-mail\u016f ve slo\u017ek\u00e1ch inbox a spam. Mimo to monitoruje mno\u017estv\u00ed zasa\u017een\u00fdch spamov\u00fdch past\u00ed. Tyto adresy by mohly po\u0161kodit reputaci dom\u00e9ny, co\u017e by m\u011blo ne\u017e\u00e1douc\u00ed vliv na doru\u010den\u00ed na\u0161ich pracn\u011b vytvo\u0159en\u00fdch kampan\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00edky aktivn\u00edmu segmentu jsme:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sn\u00ed\u017eili po\u010det odeslan\u00fdch e-mail\u016f<\/li>\n\n\n\n<li>zlep\u0161ili doru\u010ditelnost<\/li>\n\n\n\n<li>u\u0161et\u0159ili na n\u00e1kladech za mailingov\u00fd n\u00e1stroj<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Nov\u00e9 kontakty d\u00edky pop-upu<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Subscribe u\u017eivatel\u016f do datab\u00e1ze jsme podpo\u0159ili prost\u0159ednictv\u00edm <strong>pop-upu se slevou<\/strong> 100 K\u010d p\u0159i n\u00e1kupu nad 500 K\u010d na 1. objedn\u00e1vku. Pop up se zobrazuje po 15 sekund\u00e1ch na webu. Tuto dobu jsme navrhli v z\u00e1vislosti na pr\u016fm\u011brn\u00e9 dob\u011b str\u00e1ven\u00e9 na webu podle Google Analytics. Zobrazen\u00ed pop upu jsme vylou\u010dili na str\u00e1nk\u00e1ch jako je ko\u0161\u00edk, registrace apod.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>11 989 nov\u00fdch kontakt\u016f<\/li>\n\n\n\n<li>6 038 uplatn\u011bn\u00fdch slevov\u00fdch k\u00f3d\u016f<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00e1 objedn\u00e1vka za 2 172 K\u010d a 2,9 polo\u017eek v ko\u0161\u00edku<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pop-up se tak stal jedn\u00edm z nejefektivn\u011bj\u0161\u00edch kan\u00e1l\u016f pro r\u016fst datab\u00e1ze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop-1024x500.png\" alt=\"\" class=\"wp-image-915\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop-1024x500.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop-300x146.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop-768x375.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop-1536x750.png 1536w, https:\/\/loyaltiq.com\/wp-content\/uploads\/iz-pop.png 1848w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Automatizace, kter\u00e9 pracuj\u00ed za n\u00e1s<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Odesl\u00e1n\u00ed slevy na prvn\u00ed n\u00e1kup a reminder slevy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sleva se ode\u0161le hned po potvrzen\u00ed e-mailov\u00e9 adresy. V e-mailov\u00e9 zpr\u00e1v\u011b jsme propsali slevov\u00fd k\u00f3d i do URL adresy, pro snaz\u0161\u00ed aktivaci k\u00f3du a vy\u0161\u0161\u00ed konverzn\u00ed pom\u011br. Po potvrzen\u00ed e-mailu jsme vytvo\u0159ili i speci\u00e1ln\u00ed landing page, kde je k\u00f3d zobrazen pro p\u0159\u00edpad, \u017ee by e-mail se slevou nedorazil nebo ho p\u0159\u00edjemce nemohl naj\u00edt.<\/li>\n\n\n\n<li>P\u0159\u00edpadnou p\u0159ipom\u00ednku nevyu\u017eit\u00e9 slevy jsme pos\u00edlali v\u017edy t\u00fdden od registrace a odch\u00e1z\u00ed pouze na kontakty z pop-upu bez dosud dokon\u010den\u00e9 objedn\u00e1vky<\/li>\n\n\n\n<li>Otev\u0159en\u00ed: 67,67 %, kliknut\u00ed: 41,22 %<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"693\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/zahrada-sleva.png\" alt=\"\" class=\"wp-image-920\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/zahrada-sleva.png 721w, https:\/\/loyaltiq.com\/wp-content\/uploads\/zahrada-sleva-300x288.png 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Opu\u0161t\u011bn\u00fd ko\u0161\u00edk<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tuto automatizaci jsme nastavili na 2 hodiny od opu\u0161t\u011bn\u00ed a bez aktivity na webu, d\u00e1le potom 24 hod. a 72 hod.<\/li>\n\n\n\n<li>Otev\u0159en\u00ed: 55,53 %, kliknut\u00ed: 15,66 %<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Naposledy prohl\u00ed\u017een\u00e9 produkty<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tato automatizace se pos\u00edl\u00e1 den po prohl\u00ed\u017een\u00ed produktu a po\u0161le se pouze na kontakty, kter\u00e9 prohl\u00ed\u017een\u00fd produkt nenakoupili<\/li>\n\n\n\n<li>Otev\u0159en\u00ed: 37,76 %, kliknut\u00ed: 11,35 %<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Uv\u00edtac\u00ed s\u00e9rie pro nov\u00e9 odb\u011bratele<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nezapom\u00ednejte na uv\u00edtac\u00ed s\u00e9rii, kterou m\u016f\u017eete rozd\u011blit na kontakty z pop-upu, registra\u010dn\u00edho formul\u00e1\u0159e nebo v z\u00e1vislosti na po\u010dtu objedn\u00e1vek. C\u00edlem t\u00e9to automatizace je p\u0159edstavit va\u0161i spole\u010dnost a nab\u00edzenou slu\u017ebu nebo produkt. Doporu\u010dujeme p\u0159\u00edli\u0161 netla\u010dit v t\u00e9to automatizaci na prodej, ale sp\u00ed\u0161 se <strong>zam\u011b\u0159it na budov\u00e1n\u00ed brandu<\/strong>. Zaujmout m\u016f\u017eete nap\u0159. pozitivn\u00edmi recenzemi va\u0161ich sou\u010dasn\u00fdch z\u00e1kazn\u00edk\u016f, zaj\u00edmav\u00fdm blogem, odk\u00e1zat na soci\u00e1ln\u00ed s\u00edt\u011b<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/welcome-1024x443.png\" alt=\"\" class=\"wp-image-923\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/welcome-1024x443.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/welcome-300x130.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/welcome-768x332.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/welcome.png 1102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto automatizace pom\u00e1haj\u00ed doru\u010dovat spr\u00e1vn\u00e9 sd\u011blen\u00ed ve vhodn\u00fd \u010das \u2014 bez manu\u00e1ln\u00ed pr\u00e1ce. Implementace t\u011bchto z\u00e1kladn\u00edch automatizac\u00ed rapidn\u011b zv\u00fd\u0161ila po\u010dty objedn\u00e1vek. Tahounem automatizac\u00ed je samoz\u0159ejm\u011b sleva na prvn\u00ed n\u00e1kup.&nbsp;<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Pravideln\u00fd obsah a zapojen\u00ed segmentace<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vedle automatizac\u00ed odes\u00edl\u00e1me <strong>ka\u017ed\u00fd t\u00fdden zaj\u00edmav\u00fd obsah z blogu<\/strong> a novinky z e-shopu. Rozes\u00edlku jsme se sna\u017eili p\u0159izp\u016fsobit i aktu\u00e1ln\u00ed pot\u0159eb\u011b a sez\u00f3n\u011b. B\u011bhem grilovac\u00ed sez\u00f3ny pos\u00edl\u00e1me promo gril\u016f. Na podzim naopak zam\u011b\u0159ujeme kampan\u011b na \u00faklid zahrady. D\u016fle\u017eit\u00e9 je p\u0159esn\u00e9 zac\u00edlen\u00ed a m\u00e9n\u011b osloven\u00fdch kontakt\u016f m\u016f\u017ee ve v\u00fdsledk\u016f p\u0159in\u00e9st vy\u0161\u0161\u00ed po\u010det otev\u0159en\u00ed nebo proklik\u016f kampan\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za n\u00e1s je d\u016fle\u017eit\u00e9 soust\u0159edit se tak\u00e9 na budov\u00e1n\u00ed vztahu a podv\u011bdom\u00ed o va\u0161\u00ed zna\u010dce, ne\u017e jen tla\u010dit prodej za ka\u017edou cenu. D\u00edky segmentaci c\u00edl\u00edme na r\u016fzn\u00e9 typy z\u00e1kazn\u00edk\u016f podle jejich chov\u00e1n\u00ed a z\u00e1jm\u016f \u2014 a to se projevuje na v\u00fdsledc\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V segmentech jsme krom\u011b aktivity zohled\u0148ovali i jejich aktivitu. Nap\u0159. p\u0159i rozes\u00edlce na propagaci zahradn\u00edch domk\u016f jsme c\u00edlili na kontakty bez objedn\u00e1vky v kategorii zahradn\u00ed domky a na kontakty, kter\u00e9 si tuto kategorii v posledn\u00edch dnech zobrazili.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"632\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/zahrada-newsletter.gif\" alt=\"\" class=\"wp-image-900\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky: sez\u00f3na kv\u011bten\u2013srpen 2024 vs. 2025<\/h3>\n\n\n\t\t\t\t<div class=\"component component-article-table not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"overflow-x-auto -mx-4 sm:mx-0\" gsap-animation=\"slide-up\">\n\t\t<div class=\"inline-block px-4 sm:px-0 min-w-full align-middle\">\n\t\t\t\t\t\t<table class=\"min-w-full border-collapse rounded-3xl bg-white font-light\">\n\t\t\t\t<thead class=\"relative\">\n\t\t\t\t\t<tr class=\"border-b\">\n\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 px-4 py-3 border-b border-tertiary-500 text-left rounded-tl-3xl bg-white text-tertiary-500\" scope=\"col\"><\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"px-4 py-3 min-w-[120px] border-b border-tertiary-500 font-light text-center text-tertiary-500\" scope=\"col\">2024<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"px-4 py-3 min-w-[120px] border-b border-tertiary-500 font-light text-center text-tertiary-500\" scope=\"col\">2025<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"px-4 py-3 min-w-[120px] border-b border-tertiary-500 font-light text-center text-tertiary-500 border-b border-white rounded-t-3xl bg-tertiary-500 text-white\" scope=\"col\">Rozd\u00edl<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left\" scope=\"row\">\n\t\t\t\t\t\t\t\tPo\u010det odeslan\u00fdch e\u2011mail\u016f\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">773 691<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">718 172<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white border-b border-white\">-55 519<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left\" scope=\"row\">\n\t\t\t\t\t\t\t\tOtev\u0159en\u00ed\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">15,91&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">25,72&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white border-b border-white\">+9,81&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left\" scope=\"row\">\n\t\t\t\t\t\t\t\tKliknut\u00ed\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">1,34&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">2,7&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white border-b border-white\">1,36&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left\" scope=\"row\">\n\t\t\t\t\t\t\t\tOdhl\u00e1\u0161en\u00ed\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">0,37&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">0,34&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white border-b border-white\">0,03&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left\" scope=\"row\">\n\t\t\t\t\t\t\t\tPo\u010det objedn\u00e1vek podle Targito\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">113<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">3 486<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white border-b border-white\">+3 815&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"group border-b last:border-b-0 border-neutral-400 transition-colors rounded-b-3xl\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"sticky left-0 z-10 px-4 py-3 bg-white group-hover:bg-tertiary-50 font-light text-neutral-900 text-left rounded-bl-3xl\" scope=\"row\">\n\t\t\t\t\t\t\t\tPo\u010det objedn\u00e1vek podle&nbsp;GA\n\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">84<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center group-hover:bg-tertiary-50 text-neutral-900\">782<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"px-4 py-3 text-center bg-tertiary-500 group-hover:bg-tertiary-600 text-white rounded-b-3xl\">+930&nbsp;%<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky jasn\u011b ukazuj\u00ed, \u017ee kvalita komunikace m\u00e1 v\u011bt\u0161\u00ed dopad ne\u017e kvantita. Poda\u0159ilo se n\u00e1m zv\u00fd\u0161it Open Rate, Click Rate a hlavn\u011b po\u010dty objedn\u00e1vek. Sn\u00ed\u017eili jsme po\u010det odeslan\u00fdch e-mail\u016f, co\u017e nem\u011blo vliv na sledovan\u00e9 statistiky. Z\u00e1kladn\u00edm kamenem \u00fasp\u011b\u0161n\u00fdch kampan\u00ed je testov\u00e1n\u00ed. Testovat m\u016f\u017eete \u010das a den rozes\u00edlky, zn\u011bn\u00ed p\u0159edm\u011bt\u016f nebo t\u0159eba design \u0161ablon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1klady na e-mailing, kter\u00e9 zahrnuj\u00ed na\u0161i pr\u00e1ci a m\u011bs\u00ed\u010dn\u00ed poplatek za mailingov\u00fd n\u00e1stroj, se dlouhodob\u011b pohybuj\u00ed ve velice n\u00edzk\u00fdch \u010d\u00edslech. Nejlep\u0161\u00ed PNO bylo v \u010dervnu, kdy jsme dos\u00e1hli hodnoty 6,4 % (GA4). Pokud vezmeme v potaz data z mailingov\u00e9ho n\u00e1stroje, potom bylo PNO 1,4 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail marketing potvrdil, \u017ee je jedn\u00e1 o skv\u011bl\u00fd kan\u00e1l v pom\u011bru cena\/v\u00fdkon a nem\u011bl by chyb\u011bt v portfoliu kan\u00e1l\u016f ka\u017ed\u00e9ho webu nebo e-shopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete poradit, jak rozjet e-mailing u v\u00e1s? <a href=\"#contact\" title=\"\">Dejte n\u00e1m v\u011bd\u011bt<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatizace jsou efektivn\u00ed n\u00e1stroj a pokud je nepou\u017e\u00edv\u00e1te, tak nevyu\u017e\u00edv\u00e1te potenci\u00e1l e-mail marketingu naplno. Leto\u0161n\u00ed hlavn\u00ed sez\u00f3nu u klienta internernetovazahrada.cz jsme se sna\u017eili vyt\u011b\u017eit na maximum a proto jsme se zam\u011b\u0159ili na rozvoj automatizac\u00ed a na segmentaci p\u0159es n\u00e1stroje Targito a Mailocator, kter\u00fd umo\u017e\u0148uje na webu zobrazit pokro\u010dil\u00e9 pop-upy. Minul\u00fd rok klient pos\u00edlal jen hromadn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23,35,22],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-clanky","category-zakaznicka-retence"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Automatizace jsou efektivn\u00ed n\u00e1stroj a pokud je nepou\u017e\u00edv\u00e1te, tak nevyu\u017e\u00edv\u00e1te potenci\u00e1l e-mail marketingu naplno. 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