{"id":767,"date":"2025-09-03T13:28:12","date_gmt":"2025-09-03T11:28:12","guid":{"rendered":"https:\/\/loyaltiq.com\/?p=767"},"modified":"2025-10-29T16:36:53","modified_gmt":"2025-10-29T15:36:53","slug":"proc-resit-dorucitelnost","status":"publish","type":"post","link":"https:\/\/loyaltiq.com\/cs\/proc-resit-dorucitelnost\/","title":{"rendered":"Pro\u010d \u0159e\u0161it doru\u010ditelnost?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>E-mailov\u00e1 doru\u010ditelnost<\/strong> je schopnost e-mailu b\u00fdt doru\u010den do <strong>po\u0161ty p\u0159\u00edjemce<\/strong>. Ovliv\u0148uj\u00ed ji mnoh\u00e9 faktory:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reputace odes\u00edlatele (IP adresa \/ dom\u00e9na)<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0160patn\u00e1 reputace m\u016f\u017ee v\u00e9st k blokaci. Va\u0161e e-maily tak nebudou doru\u010deny.<\/li>\n\n\n\n<li>Zlep\u0161uje se dlouhodob\u011b \u2013 kvalitn\u00ed obsah, n\u00edzk\u00e1 m\u00edra st\u00ed\u017enost\u00ed.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ov\u011b\u0159en\u00ed dom\u00e9ny \u2013 tzv. autentiza\u010dn\u00ed z\u00e1znamy<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>SPF (Sender Policy Framework)<\/strong> \u2013 ur\u010duje, kdo sm\u00ed odes\u00edlat e-maily za dom\u00e9nu.<\/li>\n\n\n\n<li><strong>DKIM (DomainKeys Identified Mail)<\/strong> \u2013 podepisuje e-maily, aby se ov\u011b\u0159ila jejich pravost.<\/li>\n\n\n\n<li><strong>DMARC (Domain-based Message Authentication, Reporting and Conformance)<\/strong> \u2013 spojuje SPF a DKIM a ur\u010duje, co d\u011blat s e-maily, kter\u00e9 nespl\u0148uj\u00ed krit\u00e9ria SPF a DKIM.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Obsah e-mailu<\/strong>\n<ul class=\"wp-block-list\">\n<li>Spamov\u00e1 slova.<\/li>\n\n\n\n<li>Nevyv\u00e1\u017een\u00fd pom\u011br textu a obr\u00e1zky.<\/li>\n\n\n\n<li>Chyb\u011bj\u00edc\u00ed odhla\u0161ovac\u00ed odkaz a alt popisky obr\u00e1zk\u016f.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Interakce p\u0159\u00edjemc\u016f<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Otev\u00edr\u00e1n\u00ed, klik\u00e1n\u00ed, odpov\u00edd\u00e1n\u00ed \u2013 pozitivn\u00ed sign\u00e1ly.<\/li>\n\n\n\n<li>Ozna\u010dov\u00e1n\u00ed jako spam nebo ignorace \u2013 negativn\u00ed sign\u00e1ly.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Blacklisty a spamov\u00e9 filtry<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>IP adresa nebo dom\u00e9na m\u016f\u017ee b\u00fdt na blacklistu (nap\u0159. Spamhaus).<\/li>\n\n\n\n<li>Gmail, Seznam, Outlook a dal\u0161\u00ed maj\u00ed vlastn\u00ed intern\u00ed filtry.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Jak zlep\u0161it e-mailovou doru\u010ditelnost?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Spr\u00e1vn\u00e9 nastaven\u00ed SPF, DKIM a DMARC<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Kontrola DNS z\u00e1znam\u016f dom\u00e9ny, t\u0159eba pomoc\u00ed n\u00e1stroje <a href=\"https:\/\/mxtoolbox.com\">MXToolbox<\/a>.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>D\u016fv\u011bryhodn\u00e1 odes\u00edlac\u00ed adresa<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Nepou\u017e\u00edvejte adresy noreply@xyz.cz. Pro hromadn\u00fd mailing vytvo\u0159te subdom\u00e9nu: nap\u0159. @<a href=\"http:\/\/novinky.loyaltiq.com\">novinky.loyaltiq.com<\/a>. Odd\u011blte tak\u00e9 transak\u010dn\u00ed maily od hromadn\u00e9ho mailingu a od va\u0161\u00ed hlavn\u00ed dom\u00e9ny.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Hygiena seznam\u016f<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Nepos\u00edlejte na neexistuj\u00edc\u00ed adresy. Pravideln\u011b odstra\u0148ujte neaktivn\u00ed kontakty. Vyu\u017e\u00edvejte segmentaci \u2013 nap\u0159. aktivn\u00ed segment kontakt\u016f.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Personalizace<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Relevantn\u00ed obsah m\u00e1 lep\u0161\u00ed interakce \u2192 lep\u0161\u00ed reputace.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Testov\u00e1n\u00ed<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroje jako Mail-Tester.com nebo GlockApps uk\u00e1\u017eou, jestli pad\u00e1me do spamu. Nezapome\u0148te tak\u00e9 na Seznam Feedbackloop (doru\u010ditelnost na Seznamu) a Google Postmaster Tools (doru\u010ditelnost na Gmailu).<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Sledov\u00e1n\u00ed statistik<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Sledujte m\u00edru doru\u010den\u00ed, otev\u0159en\u00ed, kliknut\u00ed, odhl\u00e1\u0161en\u00ed a SPAM st\u00ed\u017enost\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak se dostat ze spamov\u00e9ho pekla?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obr\u00e1til se na n\u00e1s klient, kter\u00fd si s\u00e1m spravoval e-mailingov\u00e9 aktivity, s probl\u00e9mem ohledn\u011b doru\u010ditelnosti. Sledovan\u00e9 statistiky m\u00edry otev\u0159en\u00ed, proklik\u016f dlouhodob\u011b klesaly a kampan\u011b za\u010daly padat do spamu. To bylo vid\u011bt samoz\u0159ejm\u011b i na tr\u017eb\u00e1ch z e-mailingu. Vid\u00edte se taky v t\u00e9to situaci? Jak postupovat a kdy je pot\u0159eba povolat prof\u00edky?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak jsme k tomu p\u0159istoupili?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Audit \u00fa\u010dtu<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dali jsme auditem \u00fa\u010dtu \u2013 od kontakt\u016f p\u0159es ov\u011b\u0159en\u00ed a kontrolu odes\u00edlac\u00edch dom\u00e9n. Pro klienta jsme t\u00edmto zp\u016fsobem \u0159e\u0161ili p\u011bt zem\u00ed (CZ, SK, PL, RO a HU). Z n\u00e1stroje Google Postmaster Tools, kter\u00fd monitoruje reputaci dom\u00e9n na Googlu (Gmail), jsme zjistili, \u017ee dom\u00e9nov\u00e1 reputace je po\u0161kozena a je na velice n\u00edzk\u00e9 \u00farovni. To je d\u016fsledek dlouhodob\u00fdch hromadn\u00fdch rozes\u00edlek na v\u0161echny kontakty a nekvalitn\u00ed datab\u00e1ze, kter\u00e1 byla importov\u00e1na bez ov\u011b\u0159en\u00ed nebo kontroly. Na zlep\u0161en\u00ed jsme za\u010dali pracovat od prosince 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-1024x371.png\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-1024x371.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-300x109.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-768x279.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>CZ dom\u00e9nov\u00e1 reputace p\u0159ed na\u0161imi \u00fapravami<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/dorucitelnost-1024x386.png\" alt=\"\" class=\"wp-image-802\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/dorucitelnost-1024x386.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/dorucitelnost-300x113.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/dorucitelnost-768x290.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/dorucitelnost.png 1294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>CZ dom\u00e9nov\u00e1 reputace po na\u0161ich zm\u011bn\u00e1ch<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Feedback Loop<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">U n\u00e1stroje Feedback Loop od Seznamu jsme zjistili reakce adres\u00e1t\u016f, kte\u0159\u00ed zpr\u00e1vy ozna\u010duj\u00ed jako spam. Z anal\u00fdzy doru\u010dov\u00e1n\u00ed vid\u00edme, \u017ee 10 % rozes\u00edlek rovnou padlo do spamu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"816\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-1.png\" alt=\"\" class=\"wp-image-770\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-1.png 651w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-1-239x300.png 239w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>P\u016fvodn\u00ed stav p\u0159ed \u00fapravami<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Validace datab\u00e1ze<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Provedli jsme validaci cel\u00e9 datab\u00e1ze a odstranili tak nevalidn\u00ed kontakty a spamov\u00e9 pasti. Doporu\u010dujeme n\u00e1stroj <a href=\"https:\/\/www.mn.cz\/mailcolm\/\">Mailcolm<\/a>, kter\u00fd umo\u017e\u0148uje validovat kontakty i na vstupu \u2013 t\u0159eba rovnou v registraci nebo v ko\u0161\u00edku.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">CDP platforma <a href=\"https:\/\/www.targito.com\/\">Targito<\/a> umo\u017e\u0148uje anal\u00fdzu datab\u00e1ze. My tak m\u00e1me p\u0159ehled o stavu datab\u00e1ze a tak\u00e9 toho, zda se v n\u00ed nenach\u00e1z\u00ed kontakty, kter\u00e9 po\u0161kozuj\u00ed na\u0161i doru\u010ditelnost.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"486\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2.png\" alt=\"\" class=\"wp-image-772\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2.png 902w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-300x162.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-768x414.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>CZ z\u00e1sahy spamov\u00fdch past\u00ed. Od prosince lze vid\u011bt rapidn\u00ed sn\u00ed\u017een\u00ed z\u00e1sah\u016f. Stejn\u00fd efekt jsme zaznamenali u dal\u0161\u00edch zem\u00ed.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-3-1024x290.png\" alt=\"\" class=\"wp-image-774\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-3-1024x290.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-3-300x85.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-3-768x218.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-3.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>P\u016fvodn\u00ed stav<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"339\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-4.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-4.png 877w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-4-300x116.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-4-768x297.png 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Po validaci datab\u00e1z\u00ed<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc\u00ed n\u00e1stroje <a href=\"https:\/\/www.mn.cz\/mailcolm\/\">Mailcolm<\/a> se n\u00e1m poda\u0159ilo v\u00fdrazn\u011b sn\u00ed\u017eit po\u010dty zasa\u017een\u00fdch spamov\u00fdch past\u00ed. U n\u011bkter\u00fdch zem\u00ed z\u016fstalo n\u011bkolik spamov\u00fdch past\u00ed, kter\u00e9 se n\u00e1m poda\u0159ilo eliminovat rozd\u011blen\u00edm rozes\u00edlek na \u010d\u00e1sti a identifikac\u00ed dan\u00e9 spamov\u00e9 pasti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odstran\u011bn\u00edm typo (p\u0159eklep\u016f) jsme zajistili validaci zadan\u00fdch e-mailov\u00fdch adres na vstupu \u2013 tedy v objedn\u00e1vce a v registraci. Lze k tomu vyu\u017e\u00edt ji\u017e zm\u00edn\u011bn\u00fd n\u00e1stroj Mailcolm.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"75\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-5.png\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-5.png 426w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-5-300x53.png 300w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>P\u0159eklep v adrese, kter\u00fd by nem\u011bl proj\u00edt.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"84\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-6.png\" alt=\"\" class=\"wp-image-780\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-6.png 434w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-6-300x58.png 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Na\u0161ept\u00e1va\u010d spr\u00e1vn\u00e9 koncovky<\/em><br><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"75\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-7.png\" alt=\"\" class=\"wp-image-782\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-7.png 433w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-7-300x52.png 300w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><br><em>Validace adresy<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Odd\u011blen\u00ed dom\u00e9n pro hromadn\u00fd mailing a transak\u010dn\u00ed maily<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pro hromadn\u00fd mailing byly spr\u00e1vn\u011b pou\u017e\u00edv\u00e1ny subdom\u00e9ny @<a href=\"http:\/\/mailing.klient.cz\">mailing.klient.cz<\/a>. Doporu\u010dili jsme ale odd\u011blit tak\u00e9 transak\u010dn\u00ed e-maily a n\u00e1stroje \u2013 jako je nap\u0159. ov\u011b\u0159en\u00ed adresy na @<a href=\"http:\/\/info.klient.cz\">info.klient.cz<\/a>. Kdy\u017e si t\u00edmto zp\u016fsobem odd\u011bl\u00edme adresy, m\u016f\u017eeme je snadn\u011bji kontrolovat a m\u00edt tak pod kontrolou hromadn\u00fd a transak\u010dn\u00ed mailing. Reputace dom\u00e9n bude odd\u011blena a my bychom tak nem\u011bli ohrozit doru\u010ditelnost z hlavn\u00ed dom\u00e9ny.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Aktivn\u00ed segment<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Vytvo\u0159ili jsme aktivn\u00ed segment na z\u00e1klad\u011b statistik otev\u0159en\u00ed a prokliku. Otev\u0159en\u00ed a proklik nejsou v posledn\u00ed dob\u011b relevantn\u00ed statistiky kv\u016fli aktivit\u011b bot\u016f, kter\u00e9 um\u00ed na\u0161e zpr\u00e1vy ozna\u010dit za p\u0159e\u010dten\u00e9 i bez p\u0159e\u010dten\u00ed skute\u010dn\u00fdm \u010dlov\u011bkem. Proto jsme segment roz\u0161\u00ed\u0159ili i na aktivity na webu nebo objedn\u00e1vky. Vylu\u010dujeme tak\u00e9 kontakty, kter\u00e9 provedly v ned\u00e1vn\u00e9 dob\u011b objedn\u00e1vku. Vytvo\u0159ili jsme tak\u00e9 seznam chybov\u00fdch dom\u00e9n (<a href=\"http:\/\/gmail.cz\">gmail.cz<\/a>, <a href=\"http:\/\/seznam.cy\">seznam.cy<\/a> atd.), kter\u00e9 tak\u00e9 vylu\u010dujeme.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-8-1024x579.png\" alt=\"\" class=\"wp-image-784\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-8-1024x579.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-8-300x170.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-8-768x434.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-8.png 1119w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Ov\u011b\u0159en\u00ed nov\u00fdch adres<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Nastavili jsme ov\u011b\u0159en\u00ed adres p\u0159es tzv. double opt-in. V\u0161echny nov\u011b registrovan\u00e9 adresy proch\u00e1z\u00ed t\u00edmto procesem. D\u00edky tomuto procesu z\u00edsk\u00e1me relevantn\u00ed kontakty a eliminujeme spamy. Nav\u00edc je tento proces podle GDPR spr\u00e1vn\u011b.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"486\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-9.png\" alt=\"\" class=\"wp-image-786\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-9.png 809w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-9-300x180.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-9-768x461.png 768w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Kontrola inbox placementu<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">D\u00e1le jsme sledovali i zlep\u0161en\u00ed v inbox placementu, tedy zda-li jsou na\u0161e zpr\u00e1vy doru\u010dov\u00e1ny ve schr\u00e1nk\u00e1ch do Spamu nebo do Inboxu (hromadn\u00e9, doru\u010den\u00e9, promo). V reportingu Targito vid\u00edme na vzorku testovac\u00ed datab\u00e1ze, do jak\u00e9 slo\u017eky jsou na\u0161e rozes\u00edlky pravd\u011bpodobn\u011b doru\u010dov\u00e1ny. U Google Gmailu lze vid\u011bt rapidn\u00ed zlep\u0161en\u00ed situace a sn\u00ed\u017een\u00ed o 60 % zpr\u00e1v ve slo\u017ece Spam a nav\u00fd\u0161en\u00ed doru\u010den\u00ed u inboxu tak\u00e9 o 60 %.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"88\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-10.png\" alt=\"\" class=\"wp-image-788\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-10.png 564w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-10-300x47.png 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Kone\u010dn\u011b v\u00fdsledky<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Oprava doru\u010ditelnosti je dlouhodob\u00fd proces, kter\u00fd m\u016f\u017ee trvat i n\u011bkolik m\u011bs\u00edc\u016f. U n\u00e1s se situace zlep\u0161ila po 2 m\u011bs\u00edc\u00edch. A jak\u00fdch v\u00fdsledk\u016f jsme dos\u00e1hli?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zv\u00fd\u0161en\u00ed otev\u0159en\u00ed hromadn\u00fdch kampan\u00ed: <\/strong>z 10.52 % na 31.22 %<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1r\u016fst kliknut\u00ed:<\/strong> z 0.71 % na 2 %<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sn\u00ed\u017een\u00ed nedoru\u010den\u00fdch e-mail\u016f:<\/strong> z 1.75 % na 0.2 %<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sn\u00ed\u017een\u00ed po\u010dtu odeslan\u00fdch e-mail\u016f = levn\u011bj\u0161\u00ed n\u00e1stroj<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zlep\u0161en\u00ed doru\u010ditelnosti na Seznamu a Googlu o 60 %<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zv\u00fd\u0161en\u00ed dom\u00e9nov\u00e9 reputace: z low na nejvy\u0161\u0161\u00ed high<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aktu\u00e1ln\u00ed situace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bohu\u017eel se na\u0161e cesty s klientem v pr\u016fb\u011bhu \u010dasu roze\u0161ly. Exklient v\u0161ak nepokra\u010doval v na\u0161ich doporu\u010den\u00edch, co\u017e je uk\u00e1zalo na zhor\u0161uj\u00edc\u00edch metrik\u00e1ch reportu dom\u00e9nov\u00e9 reputace v Google Postmaster Tools. Do\u0161lo tak\u00e9 ke zm\u011bn\u011b mailingov\u00e9 platformy.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-11-1024x401.png\" alt=\"\" class=\"wp-image-790\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-11-1024x401.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-11-300x118.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-11-768x301.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-11.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Propad dom\u00e9nov\u00e9 reputace<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shrnut\u00ed: Co ned\u011blat<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nekupovat datab\u00e1ze a nepou\u017e\u00edvat ve\u0159ejn\u011b dostupn\u00e9 osobn\u00ed \u00fadaje!<\/li>\n\n\n\n<li>Neimportovat kontakty bez ov\u011b\u0159en\u00ed a bez pr\u00e1vn\u00edho z\u00e1kladu.<\/li>\n\n\n\n<li>Nepos\u00edlat dlouhodob\u011b e-maily na celou datab\u00e1zi.<\/li>\n\n\n\n<li>Nevyu\u017e\u00edvat segmentaci.<\/li>\n\n\n\n<li>Neposlouchat rady prof\u00edk\u016f. \ud83d\ude42<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00e1 doru\u010ditelnost je schopnost e-mailu b\u00fdt doru\u010den do po\u0161ty p\u0159\u00edjemce. Ovliv\u0148uj\u00ed ji mnoh\u00e9 faktory: Jak zlep\u0161it e-mailovou doru\u010ditelnost? Kontrola DNS z\u00e1znam\u016f dom\u00e9ny, t\u0159eba pomoc\u00ed n\u00e1stroje MXToolbox. Nepou\u017e\u00edvejte adresy noreply@xyz.cz. Pro hromadn\u00fd mailing vytvo\u0159te subdom\u00e9nu: nap\u0159. @novinky.loyaltiq.com. Odd\u011blte tak\u00e9 transak\u010dn\u00ed maily od hromadn\u00e9ho mailingu a od va\u0161\u00ed hlavn\u00ed dom\u00e9ny. Nepos\u00edlejte na neexistuj\u00edc\u00ed adresy. Pravideln\u011b odstra\u0148ujte neaktivn\u00ed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"E-mailov\u00e1 doru\u010ditelnost je schopnost e-mailu b\u00fdt doru\u010den do po\u0161ty p\u0159\u00edjemce. Ovliv\u0148uj\u00ed ji mnoh\u00e9 faktory: Reputace odes\u00edlatele (IP adresa \/ dom\u00e9na) \u0160patn\u00e1 reputace m\u016f\u017ee v\u00e9st k blokaci. Va\u0161e e-maily tak nebudou doru\u010deny. Zlep\u0161uje se dlouhodob\u011b \u2013 kvalitn\u00ed obsah, n\u00edzk\u00e1 m\u00edra st\u00ed\u017enost\u00ed. Ov\u011b\u0159en\u00ed dom\u00e9ny \u2013 tzv. autentiza\u010dn\u00ed z\u00e1znamy SPF (Sender Policy Framework) \u2013 ur\u010duje, kdo sm\u00ed odes\u00edlat\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Pavl\u00edna Ondr\u00e1kov\u00e1\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/loyaltiq.com\/cs\/proc-resit-dorucitelnost\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Loyaltiq\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Pro\u010d \u0159e\u0161it doru\u010ditelnost? | Loyaltiq\" \/>\n\t\t<meta property=\"og:description\" content=\"E-mailov\u00e1 doru\u010ditelnost je schopnost e-mailu b\u00fdt doru\u010den do po\u0161ty p\u0159\u00edjemce. Ovliv\u0148uj\u00ed ji mnoh\u00e9 faktory: Reputace odes\u00edlatele (IP adresa \/ dom\u00e9na) \u0160patn\u00e1 reputace m\u016f\u017ee v\u00e9st k blokaci. Va\u0161e e-maily tak nebudou doru\u010deny. Zlep\u0161uje se dlouhodob\u011b \u2013 kvalitn\u00ed obsah, n\u00edzk\u00e1 m\u00edra st\u00ed\u017enost\u00ed. Ov\u011b\u0159en\u00ed dom\u00e9ny \u2013 tzv. autentiza\u010dn\u00ed z\u00e1znamy SPF (Sender Policy Framework) \u2013 ur\u010duje, kdo sm\u00ed odes\u00edlat\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/loyaltiq.com\/cs\/proc-resit-dorucitelnost\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/loyaltiq-45.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/loyaltiq-45.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-03T11:28:12+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-29T15:36:53+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Pro\u010d \u0159e\u0161it doru\u010ditelnost? | Loyaltiq\" \/>\n\t\t<meta name=\"twitter:description\" content=\"E-mailov\u00e1 doru\u010ditelnost je schopnost e-mailu b\u00fdt doru\u010den do po\u0161ty p\u0159\u00edjemce. 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