{"id":421,"date":"2025-05-15T13:01:14","date_gmt":"2025-05-15T11:01:14","guid":{"rendered":"https:\/\/loyaltiq.com\/?p=421"},"modified":"2025-06-29T13:44:59","modified_gmt":"2025-06-29T11:44:59","slug":"sanitino-jak-jsme-zvysili-prodeje-privatni-znacky-bez-placenych-kampani-o-27","status":"publish","type":"post","link":"https:\/\/loyaltiq.com\/cs\/sanitino-jak-jsme-zvysili-prodeje-privatni-znacky-bez-placenych-kampani-o-27\/","title":{"rendered":"SANITINO: Jak jsme zv\u00fd\u0161ili prodeje priv\u00e1tn\u00ed zna\u010dky bez placen\u00fdch kampan\u00ed o 27 %"},"content":{"rendered":"\n

<\/h2>\n\n\n\n

Kdy\u017e jsme se zam\u00fd\u0161leli jsme, jak zv\u00fd\u0161it konverzn\u00ed pom\u011br bez zapojen\u00ed placen\u00fdch kan\u00e1l\u016f a marketingov\u00fdch kampan\u00ed, volba padla na platformu Mailocator<\/a>. S jej\u00ed pomoc\u00ed jsme dok\u00e1zali na webu efektivn\u011b pracovat s n\u00e1v\u0161t\u011bvn\u00edky a sm\u011brovat je z produkt\u016f na vlastn\u00ed zna\u010dku kielle<\/a>.<\/p>\n\n\n\t\t\t\t

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Nav\u00fd\u0161en\u00ed prodej\u016f priv\u00e1tn\u00ed zna\u010dky<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t27 %<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n

O SANITINO<\/strong><\/h2>\n\n\n\n

V\u00fdznamn\u00fd hr\u00e1\u010d v oblasti koupelnov\u00e9ho a kuchy\u0148sk\u00e9ho vybaven\u00ed p\u016fsob\u00ed na 12 evropsk\u00fdch trz\u00edch a ka\u017ed\u00fd rok expanduje d\u00e1l. Proficio Hub pro SANITINO spravuje full-service marketingov\u00e9 slu\u017eby ji\u017e 8 let. V r\u00e1mci t\u00e9to spolupr\u00e1ce se Loyaltiq star\u00e1 o retenci a e-mail marketing.<\/p>\n\n\n\n

Kielle: kvalita za rozumnou cenu<\/strong><\/h2>\n\n\n\n

SANITINO m\u00e1 svou priv\u00e1tn\u00ed zna\u010dku kielle, pomoc\u00ed kter\u00e9 konkuruje dra\u017e\u0161\u00edm zna\u010dk\u00e1m a p\u0159edstavuje tak mo\u017enou alternativu za ni\u017e\u0161\u00ed cenu. Parametry kielle odpov\u00eddaj\u00ed produkt\u016fm renomovan\u00fdch v\u00fdrobc\u016f a p\u0159edstavuj\u00ed tak v\u00fdhodnou volbu s vynikaj\u00edc\u00edm pom\u011brem cena\/v\u00fdkon.<\/p>\n\n\n\n

Jak jsme postupovali<\/strong><\/h2>\n\n\n\n

Navrhli jsme sc\u00e9n\u00e1\u0159e zobrazov\u00e1n\u00ed pop-up\u016f<\/strong>, kter\u00e9 maj\u00ed automaticky reagovat na aktu\u00e1ln\u00ed produktov\u00e1 data (skladov\u00e9 z\u00e1soby, cena) z datov\u00e9 vrstvy webu a doporu\u010dovat alternativn\u00ed produkty priv\u00e1tn\u00ed zna\u010dky kielle<\/em>. Pop up se zobrazuje na v\u0161ech 12 e-shopech.<\/p>\n\n\n\n

Klient p\u0159ipravil seznam produkt\u016f a jejich alternativ z priv\u00e1tn\u00ed zna\u010dky kielle<\/em><\/strong>. Vzhledem k tomu, \u017ee se ceny na e-shopu SANITINO dynamicky m\u011bn\u00ed v pr\u016fb\u011bhu dne a pot\u0159ebujeme m\u00edt data aktu\u00e1ln\u00ed, sp\u00e1rovali jsme ID produkt\u016f s produktov\u00fdm feedem. 

Pot\u00e9 jsme v Mailocatoru vytvo\u0159ili sc\u00e9n\u00e1\u0159e s vyu\u017eit\u00edm \u00fadaj\u016f z datov\u00e9 vrstvy e-shopu<\/strong>. V datalayeru jsou ulo\u017eeny a pravideln\u011b aktualizov\u00e1ny informace o alternativn\u00edm produktu a prohl\u00ed\u017een\u00e9m produktu. Z datov\u00e9 vrstvy do popup\u016f propisujeme n\u00e1zev produktu, cenu, USPs, obr\u00e1zek a odkaz. Z\u00e1rove\u0148 zde po\u010d\u00edt\u00e1me s mo\u017enost\u00ed, \u017ee na prohl\u00ed\u017een\u00fd produkt lze uplatnit slevov\u00fd k\u00f3d a mohlo by se tedy st\u00e1t, \u017ee kielle po uplatn\u011bn\u00ed slevy nebude levn\u011bj\u0161\u00ed ne\u017e prohl\u00ed\u017een\u00fd produkt<\/p>\n\n\n\n

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V\u00fdhody zapojen\u00ed n\u00e1stroje Mailocator<\/strong><\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

    \n
  • Zv\u00fd\u0161en\u00ed vizibility alternativn\u00edch produkt\u016f<\/li>\n\n\n\n
  • Automatizace p\u0159i pr\u00e1ci s daty<\/li>\n\n\n\n
  • Dynamicky generovan\u00fd obsah<\/li>\n\n\n\n
  • Flexibiln\u00ed pr\u00e1ce s obsahem<\/li>\n\n\n\n
  • Snadn\u00e1 editace kampan\u00ed a spu\u0161t\u011bn\u00ed na x e-shopech<\/li>\n\n\n\n
  • Dynamick\u00e9 dopl\u0148ov\u00e1n\u00ed atribut\u016f<\/li>\n<\/ul>\n\n\n\n

    Jak to vypad\u00e1 v praxi<\/strong><\/h2>\n\n\n\n

    Umyvadlov\u00e1 baterie za 4 608 K\u010d a zobrazen\u00ed alternativy se stejn\u00fdmi parametry za 1 589 K\u010d. V pop upu tak\u00e9 dopo\u010d\u00edt\u00e1v\u00e1me u\u0161et\u0159enou \u010d\u00e1stku. Design pop upu lze samoz\u0159ejm\u011b upravovat a my tak m\u016f\u017eeme testovat, kter\u00e1 varianta zobrazen\u00ed vykazuje lep\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n

    Alternativn\u00ed zobrazen\u00ed pop-upu<\/strong><\/h2>\n\n\n\n

    Po kliku na Chci u\u0161et\u0159it<\/strong> je u\u017eivatel v nov\u00e9m okn\u011b p\u0159esm\u011brov\u00e1n na alternativn\u00ed produkt. Mo\u017enost Nechci u\u0161et\u0159it sbal\u00ed pop up do CTA a pop up lze znovu vyvolat kliknut\u00edm na tento prvek. Cena v CTA se aktualizuje v z\u00e1vislosti na prohl\u00ed\u017een\u00e9m produktu, tak\u017ee se CTA zobraz\u00ed znovu na produktu s alternativou s aktu\u00e1ln\u00ed v\u00fd\u0161\u00ed u\u0161et\u0159en\u00fdch korun.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\t\t\t\t
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    \n\t\t<\/linearGradient><\/defs><\/svg>\n\t\t
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    V r\u00e1mci kampan\u011b testujeme tak\u00e9 r\u016fzn\u00e9 mo\u017enosti zobrazov\u00e1n\u00ed pop upu. Po 5 vte\u0159in\u00e1ch na str\u00e1nce vs. scroll do 20 % str\u00e1nky. Na mobiln\u00edch za\u0159\u00edzen\u00edch jsme zvolili jin\u00fd p\u0159\u00edstup zobrazov\u00e1n\u00ed pop up. Na desktopu pop up s\u00e1m vyjede, ale na mobiln\u00edm za\u0159\u00edzen\u00ed je pot\u0159eba kliknout na CTA Chci u\u0161et\u0159it.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n

    Testujeme na n\u011bmeck\u00e9m trhu<\/strong><\/h2>\n\n\n\n

    Otestovali jsme si p\u0159\u00ednos pop upu na n\u011bmeck\u00e9 variant\u011b e-shopu. Dopad jsme vyhodnocovali na z\u00e1klad\u011b A\/B testu. N\u00e1v\u0161t\u011bvn\u00edky zna\u010dkov\u00fdch produkt\u016f jsme si rozd\u011blili na 2 publika. Experiment\u00e1ln\u00ed skupin\u011b jsme zobrazovali pop-up s alternativou kielle<\/em> a kontroln\u00ed skupin\u011b jsme popup naopak nezobrazili v\u016fbec. N\u00e1sledn\u011b jsme porovn\u00e1vali inkrement\u00e1ln\u00ed p\u0159\u00ednos na tr\u017eby produkt\u016f kielle v r\u00e1mci experiment\u00e1ln\u00ed skupiny.<\/p>\n\n\n\n


    Test n\u00e1m potvrdil, \u017ee zobrazen\u00ed alternativn\u00edch produkt\u016f m\u00e1 v\u00fdznamn\u00fd vliv na prodejnost produkt\u016f zna\u010dky kielle<\/em>. U testovac\u00ed skupiny jsme zaznamenali 27% n\u00e1r\u016fst tr\u017eeb produkt\u016f kielle.<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Hodnocen\u00ed klienta<\/h2>\n\n\n\n
    \n

    Test na n\u011bmeck\u00e9m trhu splnil o\u010dek\u00e1v\u00e1n\u00ed a potvrdil efektivitu navr\u017een\u00e9 strategie. Na z\u00e1klad\u011b dosa\u017een\u00fdch v\u00fdsledk\u016f pl\u00e1nujeme implementaci na dal\u0161\u00ed zem\u011b, abychom podpo\u0159ili r\u016fst prodej\u016f zna\u010dky kielle.<\/em><\/p>\n\n\n\n

    Mat\u011bj Skaln\u00edk, Head of Marketing, SANITINO<\/p>\n<\/blockquote>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Kdy\u017e jsme se zam\u00fd\u0161leli jsme, jak zv\u00fd\u0161it konverzn\u00ed pom\u011br bez zapojen\u00ed placen\u00fdch kan\u00e1l\u016f a marketingov\u00fdch kampan\u00ed, volba padla na platformu Mailocator. S jej\u00ed pomoc\u00ed jsme dok\u00e1zali na webu efektivn\u011b pracovat s n\u00e1v\u0161t\u011bvn\u00edky a sm\u011brovat je z produkt\u016f na vlastn\u00ed zna\u010dku kielle. O SANITINO V\u00fdznamn\u00fd hr\u00e1\u010d v oblasti koupelnov\u00e9ho a kuchy\u0148sk\u00e9ho vybaven\u00ed p\u016fsob\u00ed na 12 evropsk\u00fdch […]<\/p>\n","protected":false},"author":6,"featured_media":163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23,22],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-zakaznicka-retence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":18,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":733,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/421\/revisions\/733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}