{"id":1084,"date":"2026-09-03T13:21:35","date_gmt":"2026-09-03T11:21:35","guid":{"rendered":"https:\/\/loyaltiq.com\/?p=1084"},"modified":"2026-09-08T13:07:21","modified_gmt":"2026-09-08T11:07:21","slug":"emco-ab-test-subscribe-weblayeru-zero-party-data","status":"publish","type":"post","link":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/","title":{"rendered":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi"},"content":{"rendered":"\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid divide-neutral-300 divide-y border-y border-neutral-300\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Konverzn\u00ed pom\u011br varianty <strong>s&nbsp;dotazn\u00edkem<\/strong> (B)<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"7.6\" gsap-decimals=\"1\" gsap-suffix=\"%\">7,6<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Konverzn\u00ed pom\u011br varianty <strong>bez dotazn\u00edku<\/strong> (A)<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"4.8\" gsap-decimals=\"1\" gsap-suffix=\"%\">4,8<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row gap-x-12 gap-y-2 lg:gap-x-24 justify-between py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_b]:font-bold [&_strong]:font-bold\">\n\t\t\t\t\t\t<p>Relativn\u011b vy\u0161\u0161\u00ed konverze <strong>u&nbsp;varianty s&nbsp;dotazn\u00edkem<\/strong> (+2,9 p. b.)<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"font-headings md:min-w-[12rem] font-light text-5xl lg:text-7xl sm:text-right\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"3\" gsap-end=\"59.8\" gsap-decimals=\"1\" gsap-suffix=\"%\">59,8<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d jsme to v\u016fbec \u0159e\u0161ili<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-party data jsou zkratka. Z\u00e1kazn\u00edk n\u00e1m je d\u00e1 s\u00e1m a v\u011bdom\u011b, kdy\u017e k tomu m\u00e1 d\u016fvod. P\u0159esn\u011b proto jsme u Emca cht\u011bli do akvizi\u010dn\u00edho subscribe weblayeru p\u0159idat kr\u00e1tk\u00fd dotazn\u00edk: pro koho sn\u00eddani vyb\u00edr\u00e1 a co nej\u010dast\u011bji sn\u00edd\u00e1. Dv\u011b ot\u00e1zky, jejich\u017e odpov\u011bdi jdou rovnou do publik a zp\u0159es\u0148uj\u00ed segmentaci dal\u0161\u00ed komunikace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli jsme ale obavu. Akvizi\u010dn\u00ed weblayer je citliv\u00e9 m\u00edsto a ka\u017ed\u00fd krok nav\u00edc je dal\u0161\u00ed p\u0159\u00edle\u017eitost, jak z n\u011bj z\u00e1kazn\u00edk odejde. Riskovali jsme, \u017ee si za p\u00e1r segmenta\u010dn\u00edch informac\u00ed shod\u00edme sb\u011br e-mail\u016f i konverzi do prvn\u00edho n\u00e1kupu. M\u00edsto dohadov\u00e1n\u00ed jsme si to zm\u011b\u0159ili.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-weblayer-varianta-a-sleva-za-email-1024x457.png\" alt=\"\" class=\"wp-image-1101\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-weblayer-varianta-a-sleva-za-email-1024x457.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-weblayer-varianta-a-sleva-za-email-300x134.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-weblayer-varianta-a-sleva-za-email-768x343.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-weblayer-varianta-a-sleva-za-email.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co jsme testovali<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B test dvou verz\u00ed akvizi\u010dn\u00edho subscribe pop-upu na webu Emco. Traffic jsme rozd\u011blili zhruba 50\/50. Ob\u011b varianty nab\u00edzely \u00fapln\u011b stejnou incentivu, slevu 150 K\u010d na prvn\u00ed n\u00e1kup. Li\u0161ily se jen v tom, co za ni po z\u00e1kazn\u00edkovi cht\u011bj\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Varianta A (kontroln\u00ed): sleva za e-mail.<\/strong> Klasick\u00fd jednokrokov\u00fd sb\u011br. Z\u00e1kazn\u00edk zad\u00e1 e-mail a rovnou dostane slevu.<\/li>\n\n\n\n<li><strong>Varianta B: sleva za zero-party data.<\/strong> V\u00edcekrokov\u00e1 varianta. Z\u00e1kazn\u00edk nejd\u0159\u00edv odpov\u00ed na dv\u011b ot\u00e1zky a teprve pak zad\u00e1v\u00e1 e-mail.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Varianta B krok za krokem<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Nab\u00eddka.<\/strong> \u201e150 K\u010d na prvn\u00ed objedn\u00e1vku, odpov\u011bzte na dv\u011b rychl\u00e9 ot\u00e1zky.\u201c CTA Jdu na to!<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1-1024x483.png\" alt=\"\" class=\"wp-image-1094\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1-1024x483.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1-300x141.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1-768x362.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1-1536x724.png 1536w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-zacatek-dotaznik-1.png 1883w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Dotazn\u00edk.<\/strong> Pro koho z\u00e1kazn\u00edk sn\u00eddani vyb\u00edr\u00e1 a co nej\u010dast\u011bji sn\u00edd\u00e1. Zdroj zero-party dat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik-1024x484.png\" alt=\"\" class=\"wp-image-1095\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik-1024x484.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik-300x142.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik-768x363.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik-1536x726.png 1536w, https:\/\/loyaltiq.com\/wp-content\/uploads\/emco-test-dotaznik.png 1862w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>E-mail a sleva.<\/strong> Z\u00e1kazn\u00edk zad\u00e1 e-mail a dostane slevu.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1882\" height=\"877\" src=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited.png\" alt=\"\" class=\"wp-image-1098\" srcset=\"https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited.png 1882w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited-300x140.png 300w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited-1024x477.png 1024w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited-768x358.png 768w, https:\/\/loyaltiq.com\/wp-content\/uploads\/image-2-3-edited-1536x716.png 1536w\" sizes=\"auto, (max-width: 1882px) 100vw, 1882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za konverzi jsme po\u010d\u00edtali a\u017e dokon\u010den\u00ed cel\u00e9ho flow. U varianty B tedy z\u00e1kazn\u00edk musel proj\u00edt v\u0161emi t\u0159emi kroky, u varianty A sta\u010dil jeden. Test byl v tomhle na dotazn\u00edkovou variantu z\u00e1m\u011brn\u011b p\u0159\u00edsn\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdsledky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozd\u00edl byl 2,9 procentn\u00edho bodu ve prosp\u011bch dotazn\u00edkov\u00e9 varianty, relativn\u011b jde o <strong>59,8 %<\/strong> vy\u0161\u0161\u00ed konverzn\u00ed pom\u011br. A to i p\u0159esto, \u017ee varianta B m\u011bla o dva kroky v\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neutrp\u011bl ani samotn\u00fd sb\u011br e-mail\u016f, kv\u016fli kter\u00e9mu weblayer prim\u00e1rn\u011b b\u011b\u017e\u00ed. Varianta s dotazn\u00edkem p\u0159inesla o 60 procent v\u00edce kontakt\u016f ne\u017e kontroln\u00ed varianta. Obava, \u017ee si dotazn\u00edkem shod\u00edme r\u016fst datab\u00e1ze, se nepotvrdila.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 bg-tertiary-500 text-white rounded-2xl p-7 inset-shadow-xl inset-shadow-neutral-900\/80 not-prose\">\n\t\t\t\t\t\t\t<div class=\"flex gap-3 sm:gap-5 items-start\">\n\t\t<svg class=\"svg-idea size-8 sm:size-11 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 41 44.25\"><path d=\"M15.1401 37.1149H25.8959L25.8031 39.232C25.7285 40.5887 25.1365 41.8651 24.1491 42.7984C23.1616 43.7316 21.8539 44.2507 20.4951 44.2488C19.1364 44.2468 17.8302 43.7239 16.8455 42.7877C15.8608 41.8515 15.2725 40.5734 15.2018 39.2165C15.1709 38.5675 15.1554 37.8566 15.1401 37.1149ZM33.6228 18.6938C30.8874 2.46719 7.7221 4.12078 7.27398 20.471C7.27143 22.5921 7.77991 24.6827 8.75638 26.5657C9.73285 28.4487 11.1486 30.0687 12.8837 31.2887C13.8358 31.926 14.5055 32.9057 14.7537 34.0241H26.2204C26.5318 32.922 27.2073 31.9578 28.1367 31.2887C30.1152 29.8915 31.6727 27.9785 32.64 25.7579C33.6072 23.5373 33.9471 21.0941 33.6228 18.6938ZM41 20.4747C41.0001 20.2717 40.9601 20.0707 40.8825 19.8832C40.8049 19.6957 40.691 19.5253 40.5475 19.3818C40.404 19.2383 40.2336 19.1244 40.0461 19.0468C39.8586 18.9692 39.6576 18.9292 39.4546 18.9293H38.1447C37.9413 18.9286 37.7398 18.9681 37.5517 19.0455C37.3637 19.1229 37.1927 19.2366 37.0487 19.3802C36.9047 19.5237 36.7904 19.6943 36.7124 19.8821C36.6344 20.07 36.5943 20.2713 36.5943 20.4747C36.5943 20.678 36.6344 20.8794 36.7124 21.0672C36.7904 21.255 36.9047 21.4256 37.0487 21.5692C37.1927 21.7128 37.3637 21.8265 37.5517 21.9039C37.7398 21.9812 37.9413 22.0207 38.1447 22.0201H39.4546C39.6576 22.0201 39.8586 21.9802 40.0461 21.9026C40.2336 21.8249 40.404 21.7111 40.5475 21.5676C40.691 21.4241 40.8049 21.2537 40.8825 21.0661C40.9601 20.8786 41.0001 20.6776 41 20.4747ZM4.40571 20.4747C4.40577 20.2717 4.36584 20.0707 4.2882 19.8832C4.21056 19.6957 4.09673 19.5253 3.95321 19.3818C3.80969 19.2383 3.63931 19.1244 3.45178 19.0468C3.26426 18.9692 3.06328 18.9292 2.86032 18.9293H1.55037C1.34701 18.9286 1.14551 18.9681 0.957445 19.0455C0.769375 19.1229 0.598425 19.2366 0.454395 19.3802C0.310365 19.5237 0.196087 19.6943 0.118113 19.8821C0.040138 20.07 0 20.2713 0 20.4747C0 20.678 0.040138 20.8794 0.118113 21.0672C0.196087 21.255 0.310365 21.4256 0.454395 21.5692C0.598425 21.7128 0.769375 21.8265 0.957445 21.9039C1.14551 21.9812 1.34701 22.0207 1.55037 22.0201H2.86032C3.06328 22.0201 3.26426 21.9802 3.45179 21.9026C3.63931 21.8249 3.8097 21.7111 3.95322 21.5676C4.09673 21.4241 4.21056 21.2537 4.2882 21.0661C4.36584 20.8786 4.40577 20.6776 4.40571 20.4747ZM35.0101 34.9612C35.1523 34.8163 35.2645 34.6449 35.3403 34.4567C35.4162 34.2684 35.4542 34.0671 35.4523 33.8642C35.4503 33.6612 35.4084 33.4607 35.3289 33.2739C35.2494 33.0872 35.1339 32.918 34.989 32.7759L34.1756 31.9783C33.9701 31.7369 33.6959 31.5639 33.3896 31.4824C33.0832 31.4009 32.7593 31.4147 32.4611 31.5221C32.1628 31.6294 31.9044 31.8251 31.7202 32.0831C31.5361 32.3411 31.435 32.6492 31.4304 32.9661C31.355 33.7832 32.3369 34.464 32.8249 34.9823C32.9698 35.1244 33.1412 35.2366 33.3294 35.3125C33.5176 35.3883 33.719 35.4264 33.9219 35.4244C34.1248 35.4224 34.3254 35.3805 34.5121 35.301C34.6988 35.2216 34.868 35.1061 35.0101 34.9612ZM9.12193 9.09405C9.41181 8.80416 9.57466 8.41099 9.57466 8.00103C9.57466 7.59107 9.41181 7.1979 9.12193 6.90801L8.19075 5.97762C7.90077 5.68784 7.50755 5.52512 7.09759 5.52526C6.68763 5.5254 6.29452 5.68839 6.00473 5.97837C5.71495 6.26836 5.55223 6.66158 5.55237 7.07154C5.55251 7.4815 5.7155 7.87461 6.00548 8.1644L6.93664 9.0948C7.22661 9.38433 7.61967 9.54689 8.02944 9.54675C8.43921 9.54661 8.83216 9.38378 9.12193 9.09405ZM22.0479 2.8325V1.52331C22.0421 1.1173 21.8767 0.729895 21.5875 0.444845C21.2983 0.159796 20.9086 0 20.5026 0C20.0965 0 19.7068 0.159796 19.4176 0.444845C19.1284 0.729895 18.963 1.1173 18.9572 1.52331V2.83244C18.9636 3.23807 19.1292 3.62493 19.4183 3.90953C19.7074 4.19413 20.0968 4.35365 20.5025 4.35365C20.9082 4.35366 21.2976 4.19416 21.5867 3.90958C21.8758 3.62499 22.0415 3.23814 22.0479 2.8325ZM8.18014 34.9823C8.67622 34.4581 9.65118 33.7767 9.57456 32.9487C9.56859 32.639 9.4701 32.3382 9.29177 32.085C9.11343 31.8318 8.86341 31.6377 8.57386 31.5278C8.28431 31.4178 7.96848 31.397 7.66701 31.468C7.36554 31.5391 7.09222 31.6987 6.88221 31.9263L6.01599 32.7759C5.73257 33.0648 5.57381 33.4534 5.5738 33.8582C5.5738 34.2629 5.73256 34.6515 6.01598 34.9405C6.29939 35.2294 6.68484 35.3957 7.08951 35.4035C7.49417 35.4113 7.88576 35.2601 8.18014 34.9823ZM34.0684 9.0948L34.9996 8.1644C35.2895 7.87461 35.4525 7.4815 35.4527 7.07154C35.4528 6.66158 35.2901 6.26836 35.0003 5.97837C34.7105 5.68839 34.3174 5.5254 33.9075 5.52526C33.4975 5.52512 33.1043 5.68784 32.8143 5.97762L31.8831 6.90801C31.6025 7.19972 31.4476 7.58982 31.4514 7.99454C31.4553 8.39926 31.6177 8.78632 31.9038 9.07261C32.1899 9.3589 32.5769 9.52159 32.9816 9.52573C33.3863 9.52988 33.7765 9.37516 34.0684 9.0948Z\" fill=\"url(#paint0_linear_37_308)\"\/><defs><linearGradient id=\"paint0_linear_37_308\" x1=\"20.5\" y1=\"0\" x2=\"20.5\" y2=\"44.2488\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#0DF5C1\"\/><stop offset=\"1\" stop-color=\"#0362FD\"\/><\/linearGradient><\/defs><\/svg>\n\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t<p>V\u00fdsledky jsou pr\u016fb\u011b\u017en\u00e9. Test nech\u00e1v\u00e1me dob\u011bhnout do statistick\u00e9 signifikance a&nbsp;teprve pak variantu B&nbsp;nasad\u00edme jako v\u00fdchoz\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co si z toho odn\u00e1\u0161\u00edme<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Del\u0161\u00ed formul\u00e1\u0159 neodradil.<\/strong> Dva kroky nav\u00edc konverzi nesrazily, naopak. Nab\u00edz\u00ed se vysv\u011btlen\u00ed, \u017ee kdo klikne na \u201eJdu na to!\u201c a odpov\u00ed na prvn\u00ed ot\u00e1zku, u\u017e do procesu vlo\u017eil kus energie a dokon\u010d\u00ed ho sp\u00ed\u0161, ne\u017e kdyby jen zad\u00e1val e-mail do pr\u00e1zdn\u00e9ho pole. Dotazn\u00edk nav\u00edc d\u00e1v\u00e1 slev\u011b kontext, nen\u00ed to jen v\u00fdm\u011bna e-mailu za pen\u00edze.<\/li>\n\n\n\n<li><strong>Zero-party data prakticky zadarmo.<\/strong> Z\u00edskali jsme preference z\u00e1kazn\u00edka, ani\u017e bychom za n\u011b zaplatili konverz\u00ed. Odpov\u011bdi putuj\u00ed rovnou do publik a zp\u0159es\u0148uj\u00ed segmentaci dal\u0161\u00edch kampan\u00ed.<\/li>\n\n\n\n<li><strong>Ot\u00e1zky mus\u00ed d\u00e1vat smysl.<\/strong> Ptali jsme se na dv\u011b v\u011bci, kter\u00e9 Emco re\u00e1ln\u011b pou\u017eije v komunikaci. Dotazn\u00edk kv\u016fli dotazn\u00edku by dopadl jinak.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011brem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zka \u201enebude to lidi otravovat?\u201c se ned\u00e1 vy\u0159e\u0161it debatou na porad\u011b. D\u00e1 se zm\u011b\u0159it. U Emca n\u00e1m dva kroky nav\u00edc konverzi nesrazily a datab\u00e1zi obohatily o data, kter\u00e1 se hned prom\u00edtaj\u00ed do personalizace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud ve sv\u00fdch weblayerech sb\u00edr\u00e1te jen e-mail, pravd\u011bpodobn\u011b nech\u00e1v\u00e1te na stole v\u00edc, ne\u017e si mysl\u00edte. <a href=\"#contact\">Dejte n\u00e1m v\u011bd\u011bt<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cht\u011bli jsme ve subscribe weblayerech Emca sb\u00edrat v\u00edc ne\u017e jen e-mail. B\u00e1li jsme se, \u017ee dotazn\u00edk nav\u00edc sraz\u00ed sb\u011br i konverzi do prvn\u00edho n\u00e1kupu. A\/B test uk\u00e1zal prav\u00fd opak: varianta s dotazn\u00edkem konvertuje pr\u016fb\u011b\u017en\u011b o 59,8 % l\u00edp ne\u017e ta bez n\u011bj.<\/p>\n","protected":false},"author":12,"featured_media":1087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[23,22],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-zakaznicka-retence"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Matylda Hofschnaidrov\u00e1\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Loyaltiq\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq\" \/>\n\t\t<meta property=\"og:description\" content=\"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-03T11:21:35+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-08T11:07:21+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#article\",\"name\":\"Emco: Jak jsme z akvizi\\u010dn\\u00edho weblayeru ud\\u011blali zdroj segmenta\\u010dn\\u00edch dat, ani\\u017e bychom p\\u0159i\\u0161li o konverzi | Loyaltiq\",\"headline\":\"Emco: Jak jsme z akvizi\\u010dn\\u00edho weblayeru ud\\u011blali zdroj segmenta\\u010dn\\u00edch dat, ani\\u017e bychom p\\u0159i\\u0161li o konverzi\",\"author\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/author\\\/matylda-hofschnaidrova\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/wp-content\\\/uploads\\\/untitled-design1-2.png\",\"width\":1200,\"height\":1200},\"datePublished\":\"2026-09-03T13:21:35+02:00\",\"dateModified\":\"2026-09-08T13:07:21+02:00\",\"inLanguage\":\"cs-CZ\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#webpage\"},\"articleSection\":\"Case studies, Z\\u00e1kaznick\\u00e1 retence, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/tema\\\/zakaznicka-retence\\\/#listItem\",\"name\":\"Z\\u00e1kaznick\\u00e1 retence\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/tema\\\/zakaznicka-retence\\\/#listItem\",\"position\":2,\"name\":\"Z\\u00e1kaznick\\u00e1 retence\",\"item\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/tema\\\/zakaznicka-retence\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#listItem\",\"name\":\"Emco: Jak jsme z akvizi\\u010dn\\u00edho weblayeru ud\\u011blali zdroj segmenta\\u010dn\\u00edch dat, ani\\u017e bychom p\\u0159i\\u0161li o konverzi\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#listItem\",\"position\":3,\"name\":\"Emco: Jak jsme z akvizi\\u010dn\\u00edho weblayeru ud\\u011blali zdroj segmenta\\u010dn\\u00edch dat, ani\\u017e bychom p\\u0159i\\u0161li o konverzi\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/tema\\\/zakaznicka-retence\\\/#listItem\",\"name\":\"Z\\u00e1kaznick\\u00e1 retence\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#organization\",\"name\":\"Loyaltiq\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/author\\\/matylda-hofschnaidrova\\\/#author\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/author\\\/matylda-hofschnaidrova\\\/\",\"name\":\"Matylda Hofschnaidrov\\u00e1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#webpage\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/\",\"name\":\"Emco: Jak jsme z akvizi\\u010dn\\u00edho weblayeru ud\\u011blali zdroj segmenta\\u010dn\\u00edch dat, ani\\u017e bychom p\\u0159i\\u0161li o konverzi | Loyaltiq\",\"description\":\"Konverzn\\u00ed pom\\u011br varianty s dotazn\\u00edkem (B) 7,6 Konverzn\\u00ed pom\\u011br varianty bez dotazn\\u00edku (A) 4,8 Relativn\\u011b vy\\u0161\\u0161\\u00ed konverze u varianty s dotazn\\u00edkem (+2,9 p. b.) 59,8 Pro\\u010d jsme to v\\u016fbec \\u0159e\\u0161ili Personalizace stoj\\u00ed a pad\\u00e1 s daty. O nov\\u00e9m odb\\u011brateli ale typicky v\\u00edme jedinou v\\u011bc: e-mail. V\\u0161echno ostatn\\u00ed se dozv\\u00edd\\u00e1me a\\u017e z chov\\u00e1n\\u00ed, tedy nep\\u0159\\u00edmo a s odstupem. Zero-party\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/author\\\/matylda-hofschnaidrova\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/author\\\/matylda-hofschnaidrova\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/wp-content\\\/uploads\\\/untitled-design1-2.png\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#mainImage\",\"width\":1200,\"height\":1200},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/emco-ab-test-subscribe-weblayeru-zero-party-data\\\/#mainImage\"},\"datePublished\":\"2026-09-03T13:21:35+02:00\",\"dateModified\":\"2026-09-08T13:07:21+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/\",\"name\":\"PORTA\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/loyaltiq.com\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq<\/title>\n\n","aioseo_head_json":{"title":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq","description":"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party","canonical_url":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#article","name":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq","headline":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi","author":{"@id":"https:\/\/loyaltiq.com\/cs\/author\/matylda-hofschnaidrova\/#author"},"publisher":{"@id":"https:\/\/loyaltiq.com\/cs\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/loyaltiq.com\/wp-content\/uploads\/untitled-design1-2.png","width":1200,"height":1200},"datePublished":"2026-09-03T13:21:35+02:00","dateModified":"2026-09-08T13:07:21+02:00","inLanguage":"cs-CZ","mainEntityOfPage":{"@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#webpage"},"isPartOf":{"@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#webpage"},"articleSection":"Case studies, Z\u00e1kaznick\u00e1 retence, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/loyaltiq.com\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/tema\/zakaznicka-retence\/#listItem","name":"Z\u00e1kaznick\u00e1 retence"}},{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/tema\/zakaznicka-retence\/#listItem","position":2,"name":"Z\u00e1kaznick\u00e1 retence","item":"https:\/\/loyaltiq.com\/cs\/tema\/zakaznicka-retence\/","nextItem":{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#listItem","name":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi"},"previousItem":{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#listItem","position":3,"name":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi","previousItem":{"@type":"ListItem","@id":"https:\/\/loyaltiq.com\/cs\/tema\/zakaznicka-retence\/#listItem","name":"Z\u00e1kaznick\u00e1 retence"}}]},{"@type":"Organization","@id":"https:\/\/loyaltiq.com\/cs\/#organization","name":"Loyaltiq","url":"https:\/\/loyaltiq.com\/cs\/"},{"@type":"Person","@id":"https:\/\/loyaltiq.com\/cs\/author\/matylda-hofschnaidrova\/#author","url":"https:\/\/loyaltiq.com\/cs\/author\/matylda-hofschnaidrova\/","name":"Matylda Hofschnaidrov\u00e1"},{"@type":"WebPage","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#webpage","url":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/","name":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq","description":"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/loyaltiq.com\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#breadcrumblist"},"author":{"@id":"https:\/\/loyaltiq.com\/cs\/author\/matylda-hofschnaidrova\/#author"},"creator":{"@id":"https:\/\/loyaltiq.com\/cs\/author\/matylda-hofschnaidrova\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/loyaltiq.com\/wp-content\/uploads\/untitled-design1-2.png","@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#mainImage","width":1200,"height":1200},"primaryImageOfPage":{"@id":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/#mainImage"},"datePublished":"2026-09-03T13:21:35+02:00","dateModified":"2026-09-08T13:07:21+02:00"},{"@type":"WebSite","@id":"https:\/\/loyaltiq.com\/cs\/#website","url":"https:\/\/loyaltiq.com\/cs\/","name":"PORTA","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/loyaltiq.com\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Loyaltiq","og:type":"article","og:title":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq","og:description":"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party","og:url":"https:\/\/loyaltiq.com\/cs\/emco-ab-test-subscribe-weblayeru-zero-party-data\/","og:image":"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg","og:image:secure_url":"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg","og:image:width":1200,"og:image:height":630,"article:published_time":"2026-09-03T11:21:35+00:00","article:modified_time":"2026-09-08T11:07:21+00:00","twitter:card":"summary","twitter:title":"Emco: Jak jsme z akvizi\u010dn\u00edho weblayeru ud\u011blali zdroj segmenta\u010dn\u00edch dat, ani\u017e bychom p\u0159i\u0161li o konverzi | Loyaltiq","twitter:description":"Konverzn\u00ed pom\u011br varianty s dotazn\u00edkem (B) 7,6 Konverzn\u00ed pom\u011br varianty bez dotazn\u00edku (A) 4,8 Relativn\u011b vy\u0161\u0161\u00ed konverze u varianty s dotazn\u00edkem (+2,9 p. b.) 59,8 Pro\u010d jsme to v\u016fbec \u0159e\u0161ili Personalizace stoj\u00ed a pad\u00e1 s daty. O nov\u00e9m odb\u011brateli ale typicky v\u00edme jedinou v\u011bc: e-mail. V\u0161echno ostatn\u00ed se dozv\u00edd\u00e1me a\u017e z chov\u00e1n\u00ed, tedy nep\u0159\u00edmo a s odstupem. Zero-party","twitter:image":"https:\/\/loyaltiq.com\/wp-content\/cache\/image\/1200x630-center\/untitled-design1-2.jpeg"},"aioseo_meta_data":{"post_id":"1084","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-09-08 11:10:09","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-03 10:30:53","updated":"2026-09-08 11:10:09","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":10,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"predecessor-version":[{"id":1108,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/posts\/1084\/revisions\/1108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/media\/1087"}],"wp:attachment":[{"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loyaltiq.com\/cs\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}